$62,000 Over Asking Price
Listed at $690,000, Sold at $752,000
This sweet 4 bedroom, 2 bath, 1386 sq foot pool home located in North Hollywood, Los Angeles had been in the same family for over 70 years. The home; well-loved, with unique vintage charm and original character details, needed some polishing but the bones of this home were un-deniably there to design an incredible space. The owners decided to make smart updates in order to attract the most buyers and also to stage the home (by talented designer, Abby Pendergrast), allowing the buyers to envision themselves in the space. Design and staging is an important piece in marketing a property, and is a strategy we at The Girl and The Home recommend to all of our clients in order for your listing to shine and stand out among the competition.
Some interesting statistics from a 2019 Profile of Home Staging from the National Association of Realtors:
Home Staging: Buyers’ Agent Perspective
• Forty percent of buyers’ agents cited that home staging had an effect on most buyers’ view of the home. • Eighty-three percent of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home. • Staging the living room was found to be most important for buyers (47 percent), followed by staging the master bedroom (42 percent), and staging the kitchen (35 percent). • One-quarter of buyer’s agents said that staging a home increased the dollar value offered between one and five percent, compared to other similar homes on the market that are not staged.
Impact of Buyer Viewing a Staged Home
83% Easier to visualize property as future home
38% More willing to walk through home they saw online
37% Will positively impact home value if home decorated to buyer's taste
23% Overlook other property faults
7% Will negatively impact home value if home decorated against buyer's taste
3% Are more suspect of home features
Impact of Buyers Viewing a Staged Home
• Eighty-three percent of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home. • Buyers were more willing to walk through a home they saw online (38 percent), and buyers’ agents identified that staging would positively impact the home value if the home was decorated to a buyer’s taste (37 percent).
The living room is the most important room to have staged according to buyers (47% according to the N.A.R. survey).
Bring out the beauty and attract the most buyers by staging your home!