The Creative Team Behind the Rebrand

Over the years, The Girl and the Home has grown alongside me. Evolving from an idea into a business rooted in storytelling, design, lifestyle, and helping people find spaces that truly feel like home. As my business evolved, I knew I wanted the brand to evolve with it. I wanted it to feel more refined, intentional, and aligned with the experience I hope to create for every client I work with.

What made this rebrand especially meaningful was that it wasn’t built alone. It came together through the collaboration of an incredibly talented creative team who each helped bring a different layer of the vision to life.

Brand Strategy — Andrew Mele

Before any visuals were created, I spent time refining the heart behind the brand with Andrew Mele, my brand strategist. One of the most important parts of this process was gaining clarity, not just on how I wanted the brand to look, but how I wanted it to feel. Together, we worked through the deeper identity behind The Girl and the Home: the storytelling, the emotional connection to home, the balance between lifestyle and expertise, and the experience I want clients to have when working with me. That foundation became the guiding direction for everything that followed.

Brand Identity & Design — Sara Darouian

Once the vision became clearer, Sara Darouian brought it to life visually through the logo, color palette, and overall brand identity. Sara is an incredibly talented illustrator and graphic designer whose work feels both elevated and deeply thoughtful. I wanted the branding to feel timeless, warm, creative, and sophisticated without losing the personal nature of the business, and she understood that immediately. From the typography to the color palette, every detail was created with intention. The final result feels refined while still feeling grounded in the heart of the brand.

Website Design — Alex Restuccia

The website redesign was led by Alex Restuccia, who helped transform the online experience of The Girl and the Home into something much more aligned with the new direction of the brand. More than just a real estate website, I wanted the site to feel editorial, immersive, and easy to navigate, a space that reflects not only the services I offer, but the way I see homes and storytelling as a whole. Alex helped bring that vision together beautifully, creating a site that feels clean, modern, and intentional while still feeling personal and approachable.

Brand Video — Sev & Yana of Talk Human Agency

One of the pieces I was most excited about for this launch was creating an introduction video that could communicate the heart behind the brand in a more human and cinematic way. Sev & Yana of Talk Human Agency helped bring that story to life. From the beginning, the goal wasn’t to create a traditional real estate video. I wanted something that felt personal, grounded, and reflective of the way I genuinely approach this work, thoughtful spaces, meaningful transitions, and homes that support people’s lives beyond what’s simply on paper. Yana understood that vision immediately and created something that feels authentic, elevated, and deeply aligned with the new chapter of the brand.

More than a visual change, this rebrand embodies my evolution and brings my work into closer alignment with the person I’ve become and the experience I want to share with others. I’m incredibly grateful to everyone who helped shape this new chapter of The Girl and the Home, and I’m so excited to finally share it with all of you.